February 19, 2019
We know that in the celebrity industry, everything is turmoil, and every sport that makes celebrities a huge gossip. Well, in the field of business and marketing, there are also so-called “hot topics”, many effective methods to play online, “impact marketing” is a stand out and stand out from them.
Today, we live in a world full of marketing and commerce. When are you planning to post an announcement? What did I think of? The title of the magazine? TV advertisement? I will tell you the truth, they may not be as effective as before. Time changes and effective advertising is changing. Now influential people just express some magical prayers in a video of 1 to 3 minutes, and then you are done! Sales come true! On the other hand, these influencers with many subscribers can distinguish them from the chaotic and outdated advertising methods on the market, but they will also bring great value to your brand.
So what is the impact on marketing? This article will answer almost all questions about influence marketing.
Before deepening understanding and understanding. We first define two words:
- Influence is the ability to influence the behavior, development, character and decision of a person or thing, and even the influence factor.
- Marketing is the activity of a company that promotes or sells products and services.
Then, when these two words are combined, influence marketing is a marketing that uses “influencers” who have the ability to influence others to buy what they promote or sell.
There are two forms of influence marketing:
- Social media marketing: A series of actions that capture traffic and attention through social networking sites.
- Marketing content: A type of marketing that includes creating, publishing, and sharing online materials such as videos, blogs, and social media publications. It does not encourage brands to generate interest in their products and services.
Both have different definitions, but they seem to be interrelated.
The impact on marketing may be a hot topic, but it’s not new. In fact, influence marketing has been active since the discovery of social networks. Celebrities, sports fans and executives are our first influencers in their respective fields, and brands work with them to promote their products and services. Here are some interesting features of influencer marketing:
Impact marketing is unique
Communication in social networks (ganhar seguidores) has given everyone the opportunity to express their opinions. Anyone who can talk and have an internet connection can share their content. Anyone with a smartphone can create high quality photos and share them with their personal social media accounts. Whoever has the greatest and most meaningful commitment will increase and may become a factor of influence.
Influential marketing is real
Yes, you read very well. Have you seen one of the easiest ways to lose those soft fats in your stomach? Have you ever felt that a cell in your body believes in these ads? Or, have you seen a TV ad about soap that can whiten your skin immediately after a wash? How can this be? Don’t be offended, but that’s why the influencer marketing is more real and effective than the traditional ads seen in online advertising, TV commercials, etc.
Movie and TV campaigns are more organic and more realistic than the traditional ads you find. Why? First, the influencer is visible and has experimented or used the product or service offered. They are seen as model and review leaders. It’s worth investing time, energy and money to engage the audience and connect with subscribers because these influencers are more reliable and have become the most trusted source of consumers. In other words, people listen and believe in them.
Influencers can help you improve your brand.
Social networks can drive traffic to your website. You can build stronger links between you and your customers, increase your search engine optimization and generate media coverage. When you own, the influencer is definitely your “superman” You need a hand to give your brand more names and create excitement on various social networking sites. They will help you locate the right demographics, increase your social network, share ideas about creating content, and increase your SEO.
Influential marketing is profitable
If you are tired of publishing a booklet anywhere in your area, there is no sale at the end of the day. Impact marketing is the best way for you. Although there is no fixed price for influence marketing (ganhar seguidores), you can offer them free items, pay for performance or others recommend a “flat rate” price. But I tell you that the most influential market is the one that provides the best return on investment. Many studies have shown that it is more affordable and effective than traditional advertising.